Leisure Finance case study

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2017 has been another record year for the gym and leisure industry, according to the latest research by the Leisure Database. Johnson Reed Fitness Finance director, Jamie Collier, assesses the challenges gym and leisure businesses face as they go into the new year.

We’re seeing record membership figures, with 9.7 million fitness members in the UK – a 5.1% increase on the previous year. We’ve also seen increases in the number of fitness facilities and market value; 4.6% and 6.3% respectively. With many key metrics fast-approaching milestones, experts predict 2020 may be the ‘golden age of fitness’.

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Based in the heart of Keyworth village in Nottingham, The Key Health Club is a small and friendly privately-owned health and fitness club. Under new ownership from July 2017, it has undergone some major changes and the extensive refurbishment programme across the whole of the club is now complete. With the help of Johnson Reed’s fitness equipment lease facilities, Phil and Elizabeth have replaced all of the gym’s ageing equipment for more contemporary models.

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Doctor of Chiropractic, Hannah Beard, has started-up a brand-new clinic in the centre of Bournemouth, offering the comprehensive treatment programme, ‘8 Weeks to Wellness’. Amongst the somewhat-saturated Bournemouth chiropractic market, Pure Wellness’ main differentiator from the local competition is their emphasis on wellness and their ability to provide all elements under one roof; massage, personal training, nutritional advice and meditation.

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Established in 1991, ukactive was created as the trade association for the leisure sector, committed to improving the health of the nation through promoting active lifestyles.

We grab five minutes with senior account executive, Adam Farrant, to discuss their ongoing mission, member benefits, important dates for your diaries and predictions for the leisure and fitness industries in the coming year.

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Staying fit and healthy is a high priority for many of us, but we all know how tricky it can be to stick to a training regime – especially alongside the multitude of other life commitments we need to juggle! Having accumulated 10 years’ experience in the fitness industry, personal trainer, Karla Peacock, set out to help clients achieve this balance, and started up her own training facility in Bolton. Just Fit opened at the beginning of May, and offers both personal training sessions and group options, for those wanting a big-impact workout on a smaller budget.

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Global specialist finance company, Falcon Group, provide both mid-cap companies and large corporations with tailored and flexible finance options to enhance growth. As a progressive company with employee wellbeing at the core of their successful operation, providing a top of the range fitness facility for staff was high on the agenda. Their London team recently relocated to a new office space on Lombard Street, and worked alongside fitness industry consultant, Elaine Coulthard, Johnson Reed and Fitness Systems to build their desired gym facility.

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Trafford Park’s Total Ninja is the UK’s first and the world’s largest ninja park at 40,000 square feet. The venue opened in May, and if the first couple of months have been anything to go by, this is just the start for the fantastic new facility and Innovation Leisure’s latest business venture. As most recently illustrated by the conception of Total Ninja, the UK soft play and leisure landscapes are constantly evolving, with ideas and business ventures approaching more adventurous territory and catering to new audiences. Just like the swift uptake when trampoline parks sprang onto the scene, the rise of the ninja park could be imminent! 

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Have you ever wondered how your gym or leisure business measures up against the latest benchmark standard? Do you know what drives key performance indicators across your business and how to adopt the very best practices from across the sector? In such a competitive industry, it’s becoming vitally important to understand how and where your business should focus, both in terms of operational performance and realising your full commercial potential. 

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Fengate Gym was acquired by new Director, Steve Hoffman, earlier this year. Having been a member of the gym himself since 1990, Steve earmarked the business as one with huge potential, and since taking over, has implemented a series of incremental upgrades to boost membership and modernise the facility.

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We catch up with Boditrax co-founder, Nick Stillman, for an invaluable insight into the journey, development and future of the innovative body compoisition technology.