Case Study: Johnson Reed finds a Happy solution for embroiderers

Johnson Reed
1m read

Shogun Embroidery Services is a new-start business based in Wakefield, West Yorkshire. They specialise in personalised clothing for the hospitality sector, so they needed to invest in an embroidery machine that would become a workhorse for the demanding needs of their customers.

Johnson Reed came to their help by finding a company called Midwest Europe that distributes a range of machinery under the brand name ‘Happy’. So it was obviously a pleasure to find £12,000 for Shogun, repayable over 36 months, which meant they could get going quickly with the right machine for the job.

Midwest are the UK’s leading embroidery machine distributor. With over fifteen years experience in the industry, they have built up an enviable reputation for first class service, sales and after-sales support. Their Happy multi-head machines are built for big production and high durability – just what Shogun needed. They’re also designed to be easy to work with. A narrow cylinder arm improves the ability to embroider on traditionally tight areas such as pockets, sleeves and pant legs, all of which are typically difficult places to position logos and slogans.

In any new-start business it’s refreshing not to have to use a bank for funds. Shogun can now avoid subcontracting, they have the benefit of fixed payments and they can work efficiently for their customers in a very competitive marketplace.