The Great British fish and chip industry is one of the key sectors in which we operate, helping hundreds of businesses around the UK purchase the equipment they need without having to resort to a costly bank loan. Whether you’re looking to start up a new business, upgrade your existing equipment, refurbish the premises or rebrand your business altogether, our friendly team is always on hand to help with your enquiries and almost always say ‘yes!’ to your finance requests.
Get Set Up
If you’re looking to get your foot in the door but unsure where to start, don’t hesitate to get in touch. The team has considerable experience in the market and understand your needs; in particular managing the all-important cash flow in the early stages of trading.
Hereford-based chippy, Edwards’ Plaice, was an entirely new venture for the busy Edwards family, who also manage neighbouring beauty salon, Salon 100, and cattery, Feline Friendly.
Their exceptional reputation makes them to go-to family for any business endeavour, “The residents in the local area were asking us to open some sort of food establishment or takeaway, as there’s no others in the immediate area. What better than a traditional fish and chip shop?” said Curt, who co-owns the shop with brother, Joel, and dad, Clive.
The shop opened towards the end of January, and just seven weeks later, the Edwards family were thrilled to be voted as the second best chippy in Herefordshire in a survey conducted by the Hereford Times.
The incredible success sees Edwards Plaice looking to expand already, “We are keen to open more sites in the near future. We’re looking for sites all the time, but just waiting for the right premises.”
Invest and Improve
If your aging equipment seems to be hindering your business, upgrading doesn’t need to be a costly operation and can help you to stay at the forefront of the
competitive market.We work closely with trade associations, National Federation of Fish Fryers (NFFF) and Catering Equipment Suppliers Association (CESA) to build upon our knowledge of modern commercial catering equipment, your business’ needs and the most cost-effective option for you.
Edwards Plaice was kitted out with all the essential gear, including the hi-efficiency Hopkins frying range, which can save customers up to 60% on their energy bills whilst still increasing turnover. The state-of-the-art equipment works to maximise burning efficiency by using 30% less gas than traditional systems, and the computer-controlled thermostat controls the burner output from 100% to just 28%.As well as controlling energy output, the hi-efficiency range will last the Edwards family for a good number of years- with some Hopkins frying ranges still being used after 35 years! Amongst its many advantages, leasing allows your business to grow with the equipment it requires today to get the best return on your investments rather than purchasing what you can afford with your current budget.
Revamp and Rebrand
If you fancy taking a different direction, or want to offer a more intimate experience to your customers, why not try revamping the premises and offering a dine-in experience? It may be just the ticket to attract new custom and generate fresh excitement around the business.As part of the comprehensive finance package provided by Johnson Reed, Edwards Plaice was also fitted out with a cosy and contemporary diner. The low-lit bare bulbs, minimal white interior and vintage décor provides the perfect tranquil setting for customers to relax, socialise and sample the menu’s delights.
Through a simple fixed-term leasing agreement, the Edwards family benefitted from a fuss-free start up, and we’re delighted to hear that the business is already proving to be success amongst locals and visitors alike. Curt said of the service, “Johnson Reed has been excellent. They were incredibly helpful throughout the process.”
Mark Johnson, commented, “The Edwards are a lovely family to work with and help onto the chip shop ladder. We’ll certainly help with their next site and we’re confident they’ll continue to grow.”
