A sweet and simple deal for Bread & Honey

Johnson Reed
2m read

When you’re a well-established events catering company, you have to keep your standards high. If you’re based in London amidst the stiffest competition around, you have to be better than the rest. And if you have a client portfolio that includes the BBC, Cath Kidston, Innocent Smoothies, Liberty and Universal Studios you have to be extra special to maintain your reputation.

Bread & Honey is one of London’s premier wedding and event caterers. Their perfect blend of delicious food and creative ideas relies on some key ingredients. First – employing the services of a top chef. Arnaud Torchy is French trained and has worked at some of the capital’s most prestigious restaurants. He’s even cooked for members of the Royal Family. The second essential is freshness. When your perfect mouth-watering meal has to travel some distance, it might not be so appealing by the time it gets there if it’s a hot day and the lettuce has gone limp.

This is where Johnson Reed came to the rescue, with catering funding for a simple, but essential piece of equipment – a stainless steel vacuum packing machine – which, by the time the loan has been repaid in three years time, will have more than earned its keep. No deposit was needed, and no personal guarantees were required. This was one of those supplier-referred transactions that we were to turn round really quickly. After all, speed is of the essence if delicious fare needs to be kept fresh and appealing while the bride says ‘I do’.