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Here at Johnson Reed we have an ideal that we live by: Common Sense Underwriting.

What does that mean? It means that we deal with all of our requests for finance with a common-sense approach when it comes to whether or not we provide finance to a would-be customer.

As part of this approach, we appreciate that often we get requests for finance for equipment and assets which are beyond the traditional scope of lending. Sure, we get a lot of gym equipment, catering equipment, kitchen refurbishments, that kind of thing, but we also get a lot of unusual things.

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When it comes to providing equipment finance for the fish and chip shop industry, we know our stuff. With over 15 years experience and over 100 chip shop deals under our belt, we have the kind of vast experience that means we can help with almost any proposal.

One question we’re often asked is, “What makes you different from bank lending?” Since banks are the traditional go-to sources of financing, it’s not surprising that we get that a lot. However if you’ve not been to your bank yet, you might be surprised to learn that a lot of banks will refuse lending to businesses that don’t meet their quite stringent criteria.

This is where we are different.

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In a world that appears to be constantly obsessed by coaching – football coaches, tennis coaches and Team GB Olympics coaches have all hit recent headlines – it might be more logical for today’s business owners to consider a different type of coach, if only to guide us out of this seemingly never-ending recession. Sue … Read more

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A good business plan is a foundation for any successful business; without one, you’re starting a long journey without a roadmap. One of the main reasons businesses fail is a lack of direction and understanding in the core purpose of the business, and a lack of understanding in your target market. In order to help … Read more