It’s been another busy year for the soft play industry, and at Johnson Reed, we’re incredibly proud to have been involved with so many new-start ventures, alongside the numerous projects involving existing operators and our repeat customers in the sector! As the market becomes more saturated, as operators it’s important to be vigilant and take the time to regularly review your offering to identify any areas for improvement. Here are just a few ideas to help you boost your business and bring more custom through your doors.Read More
Tag Archives: soft play
Airea 51, the UK’s newest indoor adventure park and the first of its kind in Telford, is about to spring into action. At more than 30,000 square feet, the park boasts a wide range of indoor leisure activities, from trampolines to ninja warrior courses.
We catch up with founder and director, Dean McQuire, to discuss his first foray into the industry, the trampoline park potential in the UK and the crucial role equipment leasing played throughout the start-up process.Read More
Established in 1991, ukactive was created as the trade association for the leisure sector, committed to improving the health of the nation through promoting active lifestyles.
We grab five minutes with senior account executive, Adam Farrant, to discuss their ongoing mission, member benefits, important dates for your diaries and predictions for the leisure and fitness industries in the coming year.Read More
Directors, Darren and Lorraine Malt, have made a series of upgrades to the facility, including the introduction of laser tag earlier in the year, and most recently, the purchase of new soft play equipment. As well as upgrading the more dated features, the new equipment has helped expand the existing soft play structures, providing a larger and more exciting laser quest venue for birthday and corporate parties. Now older children and parents can get involved too!Read More
The industry has grown exponentially over the past few years, with around 150 parks now up and running in the UK. With the number of trampoline parks growing by 3000% since November 2014, it’s no wonder that regulation has struggled to keep up! In total, 15 organisations were involved in the development of the British Standards Institution Publicly Available Standard (BSI PAS) guidelines, including the International Association of Trampoline Parks (IATP), who sponsored the specification.Read More
Being confined by the restraints of a 9-5 job is never the ideal scenario if you have a young family, but an inevitable necessity for most. That said, there aren’t many professions that allow for enough time with little ones! As young parents themselves, Lorna and Steven Hessey immersed themselves in a profession that is centred around and inspired by their own children. Founded in 2012, Bounce-A-Roo was initially formed as a bouncy castle rental service, and has grown rapidly to incorporate a diverse range of children’s party and entertainment services. Read More
It’s been over three years since we helped Wigan soft play centre, Run and Jump, get set up with equipment finance. With more exciting projects in the pipeline, we thought we’d get in touch with Operators, Steve and Regan Tartt, to see how they’re getting on.Read More
Whether you operate an open cafeteria for visitors, or provide catering on a larger scale for children’s parties, a successful catering operation can be a profitable revenue stream for the business and drive more new and repeat custom. We take a closer look at current industry trends to find out what the paying customers- parents and carers- are really looking for.Read More
As of this month, freerunning has gained recognition from all five sports councils and now has an appointed national governing body, ParkourUK, meaning they will be able to apply for government grants and National Lottery Funding. The official confirmation suggests parkour could potentially become an Olympic and Paralympic sport in future.Read More
Jungle Versatile Indoor Play (Jungle V.I.P) is an established soft play centre, based in Hounslow, Middlesex. Since opening its doors in 2014, the play centre has accommodated a growing range of activities to cater for its varied audience. We catch up with Director, Evana, to discuss the family business, alternative finance options and the latest addition to the site- Jungle Laser!Read More