
Soft play finance.
Opening or expanding a soft play centre can involve significant upfront costs, from play structures and catering equipment to reception areas, heating, and security systems.
At Johnson Reed, we’ve spent over 20 years helping soft play startups and franchises access flexible finance solutions tailored to the indoor play sector. As members of the Association of Indoor Play, we understand the industry and the challenges involved in launching and growing a successful venue.
Whether you’re fitting out a new site or upgrading an existing one, we can help you spread the cost into manageable monthly payments while protecting your working capital.
It’s absolutely free.
96% approval rate
2 hours approval time
£150m raised to date
5,149+ customers supported
Get a quote
Use our finance calculator to find out instantly how your softplay finance could work.
£188.30
£43.45
Take the leap with simple soft play finance
We’ve got over 20 years’ experience working with soft play start-ups and franchises – in fact we’re members of the Association of Indoor Play and our Managing Director Mark Johnson regularly speaks at soft play exhibitions around the country, explaining the advantages of equipment leasing.
From play structures and frames to your catering kit, reception furniture, security, and heating – even additional kit like ice rinks and laser guns – we’ve got the flex and the imagination to find a solution that fits snugly with your growth plan. We’ll focus on the finance, you focus on the fun.
Clients we have helped start in business include:






Case Studies
Watch and read our latest soft play success stories.
See why other businesses choose Johnson Reed
“There are many different ways to find finance and you can waste a lot of time putting things together for banks that then refuse start-up ventures. What was really refreshing when dealing with Mark is his enthusiasm about the project and his knack of speaking to you more like a pal giving advice, than a finance broker. He was really down to earth, which we like in Yorkshire! We wouldn’t have any hesitations in recommending Johnson Reed.”
Michael Fitzpatrick, Adrenaline International, Liversedge
Trampoline and Soft Play Finance
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