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Soft Play Leasing & Finance

Over the past 10 years, the growth in soft play centres has been huge, despite the slowdown in the past 24 – 36 months. However we find that the desire to start up or expand existing children’s play centres hasn’t abated, and we often deal with applications for equipment finance from this sector.

We have over 20 years experience operating in this industry, and have dealt with both new starts looking to set up, and existing companies looking to expand or become franchises.

Providing equipment in this sector is quite a niche speciality, with very few finance companies understanding the maze of options and challenges that face a new soft play centre. That’s one of the reasons why Johnson Reed are different – we have a wealth of experience with many soft play centres across the country.

Read some of our Soft Play Finance case studies

Our Managing Director Mark Johnson can often be found at soft play exhibitions, talking about the advantages of equipment leasing. Organised by the likes of the Play Provider Association (PPA), Mark has spoken to thousands of business owners and entrepreneurs looking to start in this sector. Most recently, Mark spoke at the LIW event in Birmingham, and shared a lot of the experience that new ventures need when entering this market.

Over the years we have formed great relationships with soft play equipment suppliers, and that has allowed us to be able to offer leasing for all kinds of equipment, including:

  • Play structures and frames
  • Catering
  • Furniture/Reception
  • Synthetic Ice rinks
  • EPOS/IT systems & software
  • AirConditioning and heaters
  • Security and CCTV systems
  • Laser guns

All types of businesses are considered, and we are more than happy to talk to people considering venturing into this sector. All of our leasing deals come with fixed payments over a fixed term, with flexible options for upgrading or changing the equipment during the contract’s term. Best of all, the tax benefits of leasing will help save a huge amount. We do not require charges to be made on a property, although all new start businesses will require home-owning directors with equity or a guarantor. We also require a business plan and proof of a personal loan or bank investment.

In short we will provide you with impartial advice and assistance in putting your funding package together – from start to finish.

See some of our Soft Play clients

We're really proud of our work within the Soft Play sector, and we love showing off the clients we have helped. Take a look below and see for yourself.

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We can help you get equipment leasing for...

Whether you are looking to finance a single item of equipment or an entire refit of your premises, we promise to react quickly and access our panel of independent funders to get you answer as soon as possible. It doesn't matter to us whether you are an established business or a brand new one, we will do our very best to provide you the same great level of service.

What are the main benefits of equipment leasing?

We offer all forms of finance but we believe the greatest benefits in most situations are offered by leasing, here's why:

  • Increase your profitability — You can conserve your working capital and put it to use in other more profitable ways
  • Help your cash flow — Have the equipment you need now without affecting your companies cash reserves
  • Afford the best quality — Get the very latest equipment, don't cut corners, tomorrows technology today
  • Pay as you use — You can pay for the equipment as its used and spread the cost through its working life, i.e. over three to five years
  • Tax allowable — Rentals are fully tax deductible, so why not take advantage of this?
  • Upgrade equipment — Get the benefit of new equipment by simply upgrading the equipment or extending its current usage
  • Plan your budgets — FD's love to know repayments are fixed
  • Simple direct debit — One rental can include all equipment and ancillary costs i.e. consultancy, installation, training and maintenance
  • Keep your credit lines intact — Leasing does not affect any of your existing credit lines

What are the tax benefits of using leasing?

One of the great things about using leasing for your catering equipment is the tax-efficient way in which you can borrow the equipment. Simply offset the cost of leasing against your tax bill, and at the end of the fixed term you own 100% of the equipment! Due to the nature of leasing, your fixed repayments will mean you can spend your precious cash on other areas of your business.

Find out more about tax-efficient leasing

What is the process for getting leasing?

The process for getting equipment leasing is quite straight-forward, and includes the following steps:

  1. Finalise the kit specification with the client
  2. Johnson Reed will secure the credit from their panel of lenders
  3. Johnson Reed will provide invoicing instructions to the reseller
  4. The paperwork is signed by the client
  5. Delivery is arranged by the equipment reseller
  6. Payment of the invoice is made upon authorisation of satisfactory delivery
  7. The contract begins

Find out more about why you should choose leasing

What if I want to sell this type of equipment?

Concentrating on your core activities and outsourcing other responsibilities to the right specialists can improve your offer to your customers and help you sell more, more often.

We have a proven track record of securing vendor finance for equipment re-sellers, vendors & suppliers in many different sectors.

Find out more about selling equipment with Johnson Reed


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  • We knew they [Johnson Reed] had a background in this sector and immediately, they understood what we were doing and recognised the potential. We shared our rough budget estimates with them at that time and then when we were able to be more accurate with the detail, we talked again. Mark Johnson was great; we did everything over phone and emails and when we did have any difficulties, he was always on hand straight away with a solution.

    Paul and Trudy Selvester Drake’s Den

  • The Johnson Reed team guided me through the process, as I understand starting a new business can be complicated. I’m pleased to report I now have a new business trading well thanks to the team at Johnson Reed.

    Jeff Farrow The Zone

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Free Guide to Soft Play Leasing

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Free Guide to Soft Play Leasing

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Latest Soft Play Case Studies

A colourful beginning for Kids About Tarn

July 9, 2018 by Johnson Reed

Crafting a soft play centre that caters for everyone is no mean feat. Charlotte Gray from Kids About Tarn faced a substantial price tag to realise her vision… But with our help, she has opened to great acclaim, and looks set to keep that momentum rolling.... Continue reading

Boost your soft play business

December 12, 2017 by Lottie Buckley

It’s been another busy year for the soft play industry, and at Johnson Reed, we’re incredibly proud to have been involved with so many new-start ventures, alongside the numerous projects involving existing operators and our repeat customers in the... Continue reading

A smart start for Horbury’s The Secret Garden

December 6, 2017 by Lottie Buckley

Situated in Horbury, near Wakefield, new-start soft play centre, The Secret Garden, aims to offer a quality play and educational experience in a safe, supervised and stimulating environment. With many young families in the local community, the business... Continue reading Read More Soft Play Case Studies

Have a Question? Get in touch!

Do you have any questions about financing your equipment? Send us a message below and we will get in touch.

Clients we have worked with in this sector

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