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Johnson Reed unveil rebrand

Johnson Reed today unveiled its modernised branding to reflect its unique approach and progressive outlook on the market.

Since 2005, Johnson Reed has specialised in equipment leasing and unsecured loans, setting themselves apart from the traditional asset finance market with a ‘common sense’ approach. Their trademark ‘Quirky Kit Finance’ refers to their aim to source finance for equipment that is mission-critical to a business, rather than simply holding an attractive residual value.

The angled tower logo, originally designed with the inception of the company, represents a twist on a traditional corporate bank to reflect Johnson Reed’s open-minded approach to the ‘quirkier’ assets traditional lenders usually neglect.

Johnson Reed’s cleaner, modernised image was designed by established Stockport-based graphic designer, Dan Cahill. Johnson Reed’s iconic towers remain a fundamental part of the logo, accompanied by a bold orange hue to differentiate the company from competitors.

Johnson Reed Managing Director, Mark Johnson, commented, “It was important for Johnson Reed to retain its established identity, but adopt a more modern look in line with our forward-thinking approach. We’re proud to stand out from competitors and traditional lenders with our bright and bold new image.”

To explore Dan Cahill’s design work and portfolio, visit

Comment below to let us know what you think of the new look Johnson Reed!


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