Established in 1971, Century 21 has become the world’s largest residential estate agency organisation, currently operating across a total of 78 countries.
Becoming a Century 21 franchisee is a seemingly popular avenue for those looking to run their own estate agency business. They can enjoy comprehensive training and set up support whilst having the stability of a franchise backing.
after-3Dan Pennington and Ian Ambrose represent Century 21 across the Liverpool area. The duo have an invested and extensive knowledge of the area, having lived in the city all their lives. Their premises provide a base for their residential sales, lettings and commercial services. Dan and Ian work with clients of all different stages and levels of experience; from first-time buyers to landlords to investors. The charming and picturesque village attracts a wide range of clientele, with even Luis Suarez rumoured to have been spotted window shopping at the Woolton branch!
Century 21 Liverpool are unique in the fact that they offer an intimate and dedicated standard of customer service, ensuring that every client deals with the same person throughout the whole process, from valuation right through to completion and they insist upon 100% accompanied viewings.
The aesthetics in a client-facing business are important, especially in the estate and property trade! Johnson Reed stepped in during the fit-out phase of their 2nd office in Crosby Village L23, and facilitated the finance for furniture, signage and the shop front including window displays. As a result, Dan and Ian were able to get their 2nd branch up and running much quicker, with the resources they required, and without damaging cash flow or parting with a lump sum of capital in the vital early stages of trading.

“I was approached by Johnson Reed at just the right time when planning the fit out for our second estate agency office in Liverpool. Having learnt and realised from our first fit out that costs can spiral and eat away at cash flow, using finance for the fit out seemed like a great idea for the second branch. It allowed us to spend that little bit extra on fixtures and fittings and really go for a high-end look. Mark, who dealt with me, was great and explained everything clearly and once agreed on everything, it was very smooth, quick and easy. I would highly recommend Johnson Reed and their services.”
-Dan Pennington, Managing Director of Century 21 Liverpool

The Crosby branch is the second in Century 21 trade we have helped with their fit-out finance, and we’re certain it won’t be the last!
Have a look at the site’s incredible transformation below.

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