Case Study

Birmingham’s Historic Jewellery Quarter’s Latest Addition: Morrisons Daily

Birmingham's Historic Jewellery Quarter's Latest Addition: Morrisons Daily


Birmingham’s Historic Jewellery Quarter’s Latest Addition: Morrisons Daily. Located on Great Hampton Street, just across from the University of Law, the new Morrsions Daily is packed to the brim with all your necessities and beyond!

Using JR’s finance, the Morrisons shelves are not only stacked with great deals and fresh produce, but their in-house baker also cooks up the softest bread and perfect patisseries. The hot food selection is perfect for those popping in for lunch, grabbing delicious baguettes, samosas, pastas, wraps and breads.

Store owner, Jasvir has worked closely with Peter at Johnson Reed on several projects. Wanting to keep his cash, Jasvir knew JR’s leasing options would provide a helping hand with his cash flow as well as providing the best quality equipment. Jasvir’s accountant loves the tax relief which leasing provides, allowing his businesses to grow. It wasn’t due to not having the funds available for Jasvir, it was the benefits of our finance options.

Jasvir spoke highly of working with Peter, “Peter’s expertise in the fit out sector meant the process was smooth sailing, we already can’t wait for the opening of the store on Corporation Street.” He added, “The benefits lease finance provides a business like ours, allows us to keep cash in the bank whilst accessing the highest quality kit. It really is a no-brainer!”

The Morrisons franchise aims to serve the community with competitive prices and food we can all be proud of. In fulfilling this promise, Jasvir has the exclusive Morrisons best range discounted for the opening week until stocks last, offering fresh pasta, paella, curries and pies!

Peter also had great things to say about the store when visiting on opening day “It’s always a pleasure to visit the completion of a project like this one and finally meet Jasvir face to face. The space is amazing, a great location which will serve the community well. Can’t wait for the next one in Birmingham City Centre!”

Peter is our fit-out expert and helps existing or new businesses across a range of sectors. If you are planning a fit out, get in touch with him today on 07930894797 or see our finance options.