We’re excited to announce a fresh new look for Johnson Reed which demonstrates our human, common-sense approach to lending.

Since 2005, we’ve been supporting clients with business finance solutions across their business journey from inception to development to growth. Our refreshed brand logo symbolises the support provided across this journey through the curving ‘JR’ graphic.

New vibrant product brand names and icons have been developed for Johnson Reed’s core services including: Lease it (equipment leasing), Flexi loans (business loans), Simply assets (asset finance), Quirky Kit (non-traditional assets) and Raving Fans (suppliers and introducers). The new product brands bring to life the added value in the different solutions on offer.

Managing Director Mark Johnson shares why the rebrand was a crucial strategic step in representing what their business stands for: “We want our clients to takeaway that we’re not like banks and many finance providers. We don’t enter your details into a predefined system for an automated response on whether you tick all the correct boxes. We will never simply say the computer says “no”. Our approach is common sense decision-making, person-to-person, business-to-business and our brand had to demonstrate that.”

We hope you enjoy exploring our new website and business finance services on offer to customers from small to large including a 96% approval rate, 2-hour response time and £150m raised to date.

To find out how Johnson Reed can support you on your extraordinary journey.
Get in touch with our friendly, specialist team.

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