Johnson Reed is soft on play centres

Johnson Reed
2m read

Yes, the secret’s out. Were going soft in our old age. We’re sinking in softness. We have a distinct soft spot for childrens’ needs, and we’re a bit soft in the head when it comes to software. But no one can accuse us of being a soft touch when it comes to getting the best deals we can for our clients in the soft play sector.

The Fun Factor opened in Maghull, Liverpool in September, and Johnson Reed played its part by arranging finance for software to kick start this new venture. The facility offers a safe and vibrant atmosphere for children up to 13 years of age, with facilities split into zones that include a baby play area and toddlers area, as well as a juniors facility for parties of up to 15 people.

The Smart Book software was supplied by Smart Entertainment and consisted of an integrated booking system that makes the running of childrens’ play centres a slick and efficient operation. With this system, which they will install for you, you can manage your play area from issuing rules of play, to making party bookings or just selling a cup of coffee in the café.

Suppliers like Smart Entertainment like dealing with Johnson Reed because we have a dedicated account manger who will work speedily and offer marketing assistance to all of your clients, both established and new, without any ‘cherry picking’. We have 15 years of working with reseller-introduced business – we wouldn’t have prospered for this long if we really were a soft touch.