Case Study

Play Valley rebounds after Pandemic closures

Play Valley rebound after closures

Play Valley rebound after closuresThe Association of Indoor Play (AIP) is a not-for-profit organisation that gives a voice to the UK indoor soft play sector. The association has a plethora of experience at its helm with around 150 accumulative years working in the sector between its founders. The group was set up at the start of the pandemic to act as a representation for independent operators in the industry. AIP are also accredited with Visit England/Visit Britain and are Members of both IAPPA – The Global Association for the Attractions Industry, and UK Hospitality.

JR are proud to be members of the AIP and recently worked with another member, Play Valley, in order to assist with the purchasing of some new equipment now soft play centres are getting their mojo back after lengthy pandemic closures. Play Valley have 2 locations, but this specific investment was at their Rotherham site. Their indoor play centres offer a variety of events and activities for kids, and have recently just purchased a new set of laser guns to add to their existing offerings to customers. The supplier of the laser guns, also a member of AIP, Zone Leisure Technology offered high quality equipment as they welcome Play Valley to their “Begeara 3” family. The Begeara 3 technology includes HD audio, magnetic charging and the worlds thickest laser beam on any system, making it some of the best laser gun technology available!

The new offering allows Play valley to take on laser tag birthday party bookings which can now add value to their indoor play centre. As the industry is slowly starting to recover from the pandemic, Sarah at Play Valley saw it as the financially smart choice to let the imminent party bookings pay for the kit, meaning the cash flow of the business could remain healthy during these uncertain times.




Play Valley rebound after closures


If you operate in the soft play industry and aren’t currently a member of AIP, then you can find more information on how to join here. If your soft play centre is looking for any new equipment, why not explore JR’s finance options and see if it is right for your business.