soft play

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Jungle Versatile Indoor Play (Jungle V.I.P) is an established soft play centre, based in Hounslow, Middlesex. Since opening its doors in 2014, the play centre has accommodated a growing range of activities to cater for its varied audience. We catch up with Director, Evana, to discuss the family business, alternative finance options and the latest addition to the site- Jungle Laser!

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For 14 years, Bonkers Play Centre had been operating on the outskirts of the town centre. Director, Sandra Burchell, saw more potential in her business and moved her play area to the centre Swindon’s regeneration, nestled between food courts and popular retail outlets.

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The UK’s biggest bespoke freerunning park, Fludity Freerun, has just opened its doors in Cardiff. We find five minutes to catch up with Director, Frazer Meek, to discuss the trials and tribulations of getting freerunning recognised as an official sport, and now, a business.

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Established in 1999, the Kids Play group has expanded quite rapidly. Kids Play operates 21 sites in the UK, the latest of which is a Day Nursery and Out of School Club setting in Bury St. Edmunds. Providing care for six week to ten year old children, Kids Play Childcare’s ethos is to create stimulating environments and activities to encourage children’s educational development as well as exciting Activity Day Camps during school holidays.

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After 10 years of market research and gruelling financial investment, husband-and-wife team, Michael and Debbie Fitzpatrick, created one of Europe’s largest family entertainment centres. With soft play and trampoline under one roof, Liversedge’s Adrenaline International covers an incredible 40,000 sq. foot. We find five minutes to catch up with Michael to see how the new-start venture is going…

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James Sinclair’s dreams were kindled when he was just 15, after observing a less-than-inspiring children’s entertainer at his younger sister’s birthday party, and knowing that he, the ‘kid who liked to show off’, could easily better the performance. His desire to perform was ignited, and Jimbo the Partyman was born.
His adventures so far have resulted in a multi-million-pound turnover and over a million happy guests at his various sites each year – a figure that is constantly growing. Alongside the aforementioned achievements, he is a highly-coveted speaker, author of life story, ‘The Millionaire Clown’ and founder of Partyman’s Little Stars; a charity that dedicates 100% of its funds to creating magical memories for children that have had a really tough time.

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Funtazia Soft Play Ltd. opened this March in Blackburn, Lancashire. The site offers a fun, safe and educational environment for children to play, giving parents the rare opportunity to relax in the adjoining cafeteria. We caught up with Managing Director, Helen Sproates, to discuss the industry, alternative finance options and why on earth nobody has yet attempted an adult soft play site…
You’ve been open for a couple of months now. How are you getting on?
So far we’ve had an incredible 47,000 visitors. It’s completely packed- we’re exhausted! But what a good problem to have. We’ve also had lots of children’s parties, and we’ve got plenty more lined up.

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Slides, ball pools, interactive games and laser tag are just a few of the exciting features enticing ‘Mini Monsterz’ to Whitby and Scarborough soft play sites. The safe and clean facilities, rare opportunity for relaxation, cosy customer café and peace of mind while the little ones play is what brings the monster-tamers back week after week…
Director of Demrahh Play, Brian Moore, is the established site operator and founder of Mini Monsterz. First established in 2008, the Whitby site proved a popular attraction to local and visiting families alike. The Scarborough site opened five years later in 2013 and Demrahh Play now boasts two of the biggest indoor play centres in North Yorkshire.

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After having made a name for himself in Los Angeles, the founder of LA Fitness – Fred Turok – and business partner David Stalker (formerly of UK Active) have opened their first indoor trampoline park in west London. Their name? Appropriately, Oxygen Freejumping.
This new start trampoline park harnesses the massive expertise of both Fred and David, as well as nearly £10 million in investment and fundraising, to create an ambitious plan to have 14 new clubs within the next 24 months. Their ultimate goal – after raising £15 million over the next 2 years – is to be the big name in indoor trampolining.

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The Beach Hut, Great Harwood, Lancs, is a brand new play centre that provides activities for children of all ages. Owner Mel had the dream of opening a play centre in her local area for many years and spent this time saving and learning the requirements of running such a site.
When developing the centre, Mel wanted to offer a full range of exciting activities for children of all ages in a purpose-built building that offers a multi-level soft play frame for ages 3-11, which features wavy slides, obstacle climber, sports pitch, and creepy climber.